How to Get More Leads With Creative Social Tactics

How to Get More Leads With Creative Social Tactics

It is important to keep an ear on the ground and listen to the needs of your customers. One of the techniques that really helps is social listening. This is the listening to what people are saying on social media about your competitors, the industry, your brand and...
Facebook Ads versus Google PPC : Which is better and why?

Facebook Ads versus Google PPC : Which is better and why?

The majority of business owners and marketers use Facebook ads or PPC (Pay-Per-Click) advertising in order to help boost their business’ revenue. In fact, there’s still a lot of confusion regarding the most profitable, paid, marketing channels out there...
Are You Pushing Customers Out Your Door, Rather Than In?

Are You Pushing Customers Out Your Door, Rather Than In?

If you want more in the door, make sure you are able to handle potential customers when they call. As a business consultant I’ve much too often seen business owners spend tons on advertising, only to have callers treated with little or no importance by the...