Here’s a short but sweet mental/financial exercise which can give you an idea of how much you may be losing in your practice, or more positively stated, how much more you COULD be gaining. First of all figure out how much you’re producing per month. Then figure out,...
HOW ARE DENTISTS DOING THESE DAYS? Since dentists are some of our major clients, and have been now weathering the COVID storm for over a year, we thought we’d survey dentists who are not our clients and see how they’re doing these days. This helps us learn the needs...
It is important to keep an ear on the ground and listen to the needs of your customers. One of the techniques that really helps is social listening. This is the listening to what people are saying on social media about your competitors, the industry, your brand and...
The majority of business owners and marketers use Facebook ads or PPC (Pay-Per-Click) advertising in order to help boost their business’ revenue. In fact, there’s still a lot of confusion regarding the most profitable, paid, marketing channels out there...
If you want more in the door, make sure you are able to handle potential customers when they call. As a business consultant I’ve much too often seen business owners spend tons on advertising, only to have callers treated with little or no importance by the...
